10 social media mistakes and how to avoid them

1. Creating all social media platforms the same.

2. Creating an overly promotional social presence.

3. Lacking a strategy.

4. Having ill-defined objectives (or worse) no goals at all.

5. Ignoring your followers.

6. Posting inconsistent or irrelevant content.

7. Being inauthentic or not personal enough.

8. Leaving no space in your calendar for timely posts.

9. Focusing on quantity over quality.

10. Forgetting about the magic of repurposing.

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